I have a theory.
To build a lean, high-growth product, you need something that can be explained in a single screenshot.
People don't have time to "understand" your product.
Within seconds, they decide:
- "I've got to try that"
- "You need to convince me"
Sure, you can work around this with social proof, influencers, and ads.
But that's a band-aid.
You'll die a slow death of a thousand marketing campaigns.
Recently, I've been throwing out quick product ideas. Looking for one that catches fire.
Will it work? Maybe.
If it does I'll prototype it.
If people don't get excited immediately, I move on.
Beats spending 6 months building something nobody wants.