I was recently reading a business book called Good to Great and a chapter on the hedgehog concept resonated with me. I’ve always had lots of ideas for projects to work on, activities to do, and places to travel to. This causes me to jump from idea to idea without dedicating enough time for one idea to grow and develop. Heres a paragraph from the book comparing the mindset of “foxes” and “hedgehogs”.
“Scattered, diffused moving on many levels”. Yep, I know that feeling. I don’t know about you but I have always struggled with choosing one idea to pursue. Jim Collins, the author of Good to Great, illustrates that the most effective place to focus is at the convergence of the following 3 concepts:
I believe my hedgehog concept is creating new experiences with Augmented Reality. I plan to focus on this topic in future newsletters. Whats your hedgehog concept? It is not an easy question. Sometimes the best way to learn about yourself is to ask someone else.
Here’s one new AR experience I want to share with you:
https://www.instagram.com/a/r/?effect_id=393815334624588P.S.
Theres a hidden Easter Egg in the AR experience, send me a picture if you find it 🙂